Web Traffic Analysis Manager

Company

My client is a leading online travel retailer based in Central London. They provide a full range of online accommodation and sightseeing products. They have gone from strength to strength, weathering the turmoil that has hit the travel industry, both off line and online, over the past few years.

They are an enterprising and vibrant, yet very experienced organisation, thriving in the challenging and competitive world of e-commerce. With its unique value proposition and business model, they aim to become one of the best and largest online travel companies and to be recognised as a serious strategic partner.


Role

• Manage the implementation and continuing development of Web Traffic Analysis over Company retail and wholesale html and xml sites
• Design actionable Business Intelligence and analysis
• Manage routine reporting and ad-hoc analysis
• Recommend actions to improve conversions including web site design, pricing, on-line marketing and other conversion strategies

Responsibilities

• Development of website performance measurement (using Web Trends for html and Hypertrack for xml) and a process for monitoring and reporting search and web traffic metrics, conversion and leakage metrics and site functionality usage
• Develop individual site reporting and a consolidated summary view of Company 40+ html and xml sites performance using the Cognos 8 BI tool
• Customer journey analysis to identify improvements to site functionality and content necessary to improve conversions and customer return visits
• Develop customer, supplier, product category performance analysis – identifying trends, patterns and anomalies that help understand customer behaviour, shaping site design, point of sale marketing, pricing and inventory sourcing decisions
• Assist Sales and Supply organization managers interpret web traffic data and formulate actionable tactical decisions
• Monitor competitor website functionality and performance (consumer, retail and wholesale) and identify potential gaps in competitor advantage. Recommend actionable improvements to the Product Development Team

Experience and Qualification/Training

• University degree in a quantitative discipline or relevant experience
• Prior experience of website tagging for html sites
• Prior experience of implementation and development of Web Trend (or Omniture or similar)
• Prior experience of integrating web traffic reporting with a corporate BI tool (Cognos 8 preferred)
• Project management experience/working knowledge

Knowledge and Skills

• Advanced web metrics analysis gained in a large scale multi channel environment
• Confidence and agility in drawing conclusions and making decisions based on data from multiple, unrelated data source
• Experience using analytical or business intelligence tools
• Strong written and verbal communication and presentational skills
• Extreme comfort with ambiguity and a fast-paced, dynamic organization
• Flexibility, ability to plan and organise, responsiveness, creativity, self-starter
• Able to accomplish goals through others
• Able to build solid working relationships with peers and senior leadership

Contact details

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